zhonghua yagao case study

Zhonghua Yagao, or Zhonghua Toothpaste, is a renowned Chinese toothpaste brand that has successfully established itself both domestically and internationally. Known for blending traditional Chinese medicinal ingredients with modern dental care, Zhonghua Yagao has leveraged its cultural heritage to compete in the global oral care market. This case study examines the brand’s history, strategies, and…